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In the content design, the technical realization and the processing
of third party data for the following companies are involved:


VILLA Schweizerhof
Haldenstrasse 30
CH-6006 Lucerne
Phone +41 (0)41 370 11 66



Hotel Schweizerhof Lucerne
6002 Lucerne
Phone +41 (0)41 410 0 410

Privacy & Legal

Please read the following privacy policy carefully before proceeding. Persons who call up the website agree to the following conditions. VILLA Schweizerhof, Haldenstrasse 30, 6006 Lucerne (hereinafter also referred to as "we") operates the website (hereinafter referred to as "technology") and is therefore responsible for the collection, processing and use of your personal data. Your trust is important to us, which is why we take the issue of data protection seriously and take organizational and technical measures to ensure appropriate security. We also train our employees.

If we commission third parties to process personal data, the third party will be carefully selected and must take appropriate security measures to guarantee the confidentiality and security of your personal data.

Responsible body for data protection:
Hotel Schweizerhof Lucerne
Represented by:
Yannick Blattner
Revenue & E-Marketing Manager
6002 Lucerne


Copyright and Trademark Rights

The entire content of the website is protected by copyright. All rights belong to VILLA Schweizerhof or third parties. The elements on the website are freely accessible for browsing purposes only. Reproduction of the material or parts thereof in any written or electronic form is only permitted with an express mention of The reproduction, transmission, modification, linking or use of the website for public or commercial purposes is prohibited without our prior written consent. Please contact The various names and logos on the website are usually registered, protected brands. No part of the website is designed in such a way that it grants a license or right to use an image, a registered trademark or a logo. Downloading or copying the website or parts thereof confers no rights whatsoever with regard to the software or elements on the website. We reserve all rights in relation to all elements on the website, with the exception of rights belonging to third parties.

No warranty

Although we have taken every care to ensure the reliability of the information contained on the website at the time of its publication, neither we nor our contractual partners can give any explicit or implicit assurance or guarantee (including towards third parties) with regard to accuracy, reliability or completeness of the information on Opinions and other information on can be changed at any time without notice. We assume no responsibility and give no guarantee that the functions on the website will not be interrupted or that the website or the respective server is free of viruses or other harmful components. Limitation of liability If there is a contractual relationship between us and the user of the website or another of our services, we are only liable for damage caused by gross negligence or intentionally. We exclude any liability for damage caused by an auxiliary person. We are not liable for loss of profit, loss of data or other direct, indirect or consequential damage resulting from access to elements of the website or their use or the impossibility of accessing or using them or from links with other websites or from technical problems.

Connections (links) to other websites

The website www. contains links to third-party websites that may be of interest to you. When activating such links, you may leave the website or excerpts from third-party websites will be displayed in the vicinity of the website VILLA Schweizerhof   has not carried out any checks on the third-party websites linked to the website and is in no way responsible or liable for the content or functioning of these third-party websites. This applies regardless of whether you leave the website when activating a link or whether the display takes place within the area surrounding the website and also if, in the latter case, the information provider of an external website is not immediately apparent. Establishing this connection or consulting third-party websites is entirely at the risk and peril of the user.


All personal data recorded during registration or created during use and protected by the DSG or GDPR will be used exclusively for the purpose of fulfilling the contract, unless, in particular in accordance with this data protection declaration, you have given your express consent to further use or that applicable law allows them. Our employees are obliged to treat personal data confidentially.

Scope and purpose of the collection, processing and use of personal data Which personal data we collect

We can collect master data from you (company name, name, address, e-mail, etc.), personal data about the services you have purchased, your payment transaction data, your online preferences and your customer feedback. We use this personal information to communicate with you, to enter into and process business with you, to operate the technology, for billing, for market research and for marketing, such as to analyze our customer base or to contact you by post, e-mail or text messages to contact. We may collect personal data about your creditworthiness in order to protect ourselves against payment defaults. Your surfing and usage data will then be collected. This includes, for example, the IP address, information about which device, browser and browser version you used when you visited the technology, which operating system you are using, from which website or app. from which you accessed our technology via a link and which elements of the technology you use and how. This personal data is stored together with the IP address of your access device. They serve to correctly display and optimize our technology, to protect against attacks or other infringements of the law and to personalize the technology for you. When you visit When you visit our website, our servers temporarily store each access in a log file. The following user and device data as well as personal data are recorded without your intervention and stored by our hoster (ISP - Internet Service Provider):

  • the IP address of the requesting computer

  • the date and time of access

  • the name and URL of the retrieved file

  • the website from which access was made

  • the operating system of your computer and the browser you are using

  • the country from which you accessed and the language settings of your browser

When using our contact forms

You have the option of using a contact form to get in touch with us. It is mandatory to enter the following personal data:

  • salutation

  • First and Last Name

  • Address (street, house number, city, zip code)

  • phone number

  • E-mail address

We will mark mandatory input (*). Failure to provide this information may impede the provision of our services. Providing personal data in other fields is voluntary. You can inform us at any time that you no longer wish the processing of this voluntarily provided personal data (see heading "Your rights"). Providing other information is optional and does not affect the use of our technology.
We only use this data to be able to answer your contact request in the best possible and personalized way. You can inform us at any time that you no longer wish the processing of this voluntarily provided personal data (see heading "Your rights").

When signing up for our newsletter

You have the option of subscribing to our newsletter on our website. Registration is required for this. The following data must be submitted as part of the registration:

  • E-mail address

The e-mail address is mandatory for sending the newsletter. You can voluntarily leave us your details of title and name so that we can address you personally with our offer.

By registering, you give us your consent to the processing of the data provided for the regular dispatch of the newsletter to the address you have provided and for the statistical evaluation of usage behavior and the optimization of the newsletter. We are entitled to commission third parties with the technical processing of advertising measures and are entitled to pass on your data for this purpose. At the end of each newsletter there is a link that you can use to unsubscribe from the newsletter at any time. After unsubscribing, your personal data will be deleted. We expressly refer to the data analyzes in the context of sending the newsletter (see section below "Evaluation of newsletter usage")


Use of your data for advertising purposes

Creation of pseudonymised usage profiles

In order to enable personalized marketing in social networks, we use so-called remarketing pixels on the technology. If you have an account with a social network included here and are logged in there at the time of the page visit, this pixel links the page visit to your account. You can make further advertising settings in the respective social networks in your user profile. We use re-targeting technologies. Your user behavior is analyzed on our technology so that we can then also offer you advertising tailored to your individual needs on partner websites. Your user behavior is recorded pseudonymously. Most re-targeting technologies work with cookies. You can prevent re-targeting at any time by rejecting or switching off the relevant cookies in the menu bar of your web browser. You can also use the Digital Advertising Alliance website at  request an opt-out for the other advertising and re-targeting tools mentioned. The following remarketing pixels are used on our technology.

Disclosure of data to third parties

We pass on your personal data if you have given your express consent, if there is a legal obligation to do so or if this is necessary to enforce our rights, in particular to enforce claims arising from the relationship between you and VILLA Schweizerhof (e.g. debt collection companies, authorities or lawyers). We pass on your data to third parties insofar as this is necessary within the scope of using the technology to provide the services you require (e.g. outsourcing partners; hosters; companies with whom we offer the services on our technology (e.g. for bookings, rental, purchase etc.); companies that operate advertising on our behalf) and the analysis of your user behavior is required.

When passing it on to third parties, we ensure that there are sufficient contractual guarantees that such a third party will use the personal data in accordance with the legal requirements and exclusively in our interest.

If the technology contains links to third-party websites, VILLA Schweizerhof   after clicking on these links no longer has any influence on the collection, processing, storage or use of personal data by the third party and assumes no responsibility for this.

Transfer of personal data abroad

VILLA Schweizerhof is also entitled to transfer your personal data to third-party companies (commissioned service providers) abroad if this is necessary for the data processing described in this data protection declaration. They are committed to data protection to the same extent as we are. If the level of data protection in a country does not correspond to that in Switzerland or Europe, we contractually ensure that the protection of your personal data corresponds to that in Switzerland or the EU at all times.
For the sake of completeness, we would like to point out to users who are resident or have their registered office in Switzerland that there are surveillance measures by US authorities in the USA that generally require the storage of all personal data of all persons whose data was transmitted from Switzerland to the USA. allows. This is done without differentiation, limitation or exception based on the objective pursued and without an objective criterion that allows the US authorities to access the data and their subsequent use to be limited to very specific, strictly limited purposes that are consistent with both the able to justify access to this data as well as the interference associated with its use. In addition, we would like to point out that there are no legal remedies in the USA for data subjects from Switzerland that would allow them to access the data concerning them and to obtain their correction or deletion, or no effective judicial legal protection against general access rights from US authorities. We explicitly draw the data subject's attention to this legal and factual situation in order to make an appropriately informed decision to consent to the use of his data. We would like to point out to users residing in an EU member state that the USA does not have an adequate level of data protection from the point of view of the European Union - partly due to the issues mentioned in this section. Insofar as we have explained in this data protection declaration that recipients of data (such as Google, Facebook or Twitter) are based in the USA, we will either contractually regulate these companies or ensure that these companies are certified under the EU-US -Privacy shield ensure that your data is protected with an appropriate level with our partners.

data security

We use appropriate technical and organizational security measures to protect your personal data stored by us against manipulation, partial or complete loss and against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. You should always treat your information as confidential and close the browser window when you have finished communicating with us, especially if you share the computer with others. We also take internal data protection very seriously. Our employees and the service companies commissioned by us have been sworn to secrecy and to compliance with data protection regulations.

tracking tools

We use so-called tracking tools on our website. Your surfing behavior on our website is observed with these tracking tools. This observation is carried out for the purpose of the needs-based design and continuous optimization of our website. In this context, pseudonymised user profiles are created and small text files stored on your computer ("cookies") are used.
Third-party entrepreneurs can also use permanent cookies, pixel tags or similar technologies for this purpose. The third-party entrepreneur does not receive any personal data from us, but can track your use of our website, combine this information with data from other websites that you have visited and are also tracked by the third-party entrepreneur, and use these findings for their own purposes (e.g. control of use advertising). The processing of your personal data by the third-party company is then the responsibility of the service provider in accordance with its data protection regulations.
The following tracking tools are used:

Google Analytics

Google Analytics is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We use Google Analytics on our website to be able to create anonymous evaluations of website usage. For this purpose, a cookie is set and the log data of the session is sent to Google.


Social Media Plugins

The social plugins described below are used on the website. Whenever possible, the plugins are deactivated by default on our website and therefore do not send any data. You can activate the plugins by clicking on the corresponding social media button. If these plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as you access one of our websites. The content of the plugin is transmitted directly from the social network to your browser, which integrates it into the website. The plugins can be deactivated again with one click.



Aleno is a table reservation system from aleno AG, Aegertenstrasse 6, 8003 Zurich. In order to be able to provide the service, Aleno makes an entry in the website cookie.



Cloudinary is a service operated by Cloudinary Inc., 111 W Evelyn Ave, Suite 206, Sunnyvale, CA 94086, USA. We use this service to optimize photos from our social network channels for our website. When you visit pages where this service is required, Cloudinary will create a cookie that will query the IP and user agent (browser).

Google Maps


On certain pages you will find maps that are integrated from Google Maps. Google Maps is a product of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The maps are displayed using an I-frame. This means that an external website is being accessed in that area of the website. The data processing in this I-frame is beyond our control. Google will associate access with your Google account. Google Maps will write a cookie as soon as the page is loaded. If you want to prevent this behavior, you can switch off the activation of Google cookies for your browser with the links given under "Opt-Out/Opt-In option".

Evaluation of newsletter usage

We use third-party email marketing services to send our newsletter. Our newsletter can therefore contain a so-called web beacon (tracking pixel) or similar technical means. A web beacon is a 1x1 pixel, invisible graphic that is associated with the user ID of the respective newsletter subscriber. This pixel is only activated when you display the newsletter images. Recourse to corresponding services makes it possible to evaluate whether the e-mails containing our newsletter have been opened. In addition, the click behavior of the newsletter recipients can also be recorded and evaluated. We use this data for statistical purposes and to optimize the newsletter in terms of content and structure. This enables us to better tailor the information and offers in our newsletter to the interests of our readers. The tracking pixel is deleted when you delete the newsletter. To prevent tracking pixels in our newsletter, please set your mail program so that no HTML is displayed in messages.

Automated decision making / profiling

In principle, we (or the third parties commissioned by us) do not make any automated decisions that affect your personal data or have legal effects on you or significantly affect you in a similar way.

Legal bases of processing

The legal basis for the processing of personal data by us is usually Article 13 Paragraph 2 Letter a DSG (processing in direct connection with the conclusion or execution of a contract; corresponds to Article 6 Paragraph 1 Letter b EU GDPR) and Article 13 Paragraph 1 DSG (consent of the person concerned or obligation to process by law; corresponds to Article 6 paragraph 1 letter a EU DSGVO). In cases in which we want to refuse to conclude contracts with data subjects in the future due to misuse, non-payment or for similar legitimate reasons, we reserve the right, based on Article 13 paragraph 1 DSG (corresponds to Article 6 paragraph 1 letter f EU DSGVO) To store the surname, first name, address and e-mail address of a person concerned as well as the personal data on the circumstances of the relevant case in their own interest. Your personal data will also be processed by other group companies based on Art. 13 Para. 1 DSG (corresponds to Article 6 Para. 1 Letter f EU GDPR).

Your rights

Upon request, we will provide each data subject with information as to whether and, if so, which personal data about them is being processed (right to confirmation, right to opt-out).

  • we partially or completely refrain from processing personal data (right to revoke your consent to the processing of personal data that is not absolutely necessary; right to be forgotten). We will also communicate your request to be forgotten to third parties to whom we have previously forwarded your personal data.

  • we correct the corresponding personal data (right to correction)

  • we restrict the processing of the relevant personal data (right to restriction of processing; in this case we will only store your personal data or use it to protect our legal claims or to protect the rights of another person.)

  • you will receive the relevant personal data in a structured, common and machine-readable format (right to data portability).

To make such a request to exercise any of the rights described in this section, for example to stop receiving email newsletters from us or to delete your account, please use the relevant function on our website or contact our Data Protection Officer/ n or an employee according to the information at the beginning of this data protection declaration. If we do not comply with a request, we will inform you of the reasons for this. For example, we may legally refuse to delete it if your personal data is still needed for the original purposes (e.g. if you still receive a service from us), if the processing is based on a compelling legal basis (e.g. legal accounting regulations), or if we have an overriding interest of our own (e.g. in the case of a legal dispute against the person concerned). If we assert an overriding interest in the processing of personal data, you have the right to object to the processing if your special situation compared to other data subjects results in a different balance of interests (right to object). This could be the case, for example, if you are a person of public interest or the processing creates a risk that you will be harmed by third parties. If you are not satisfied with our response to your request, you have the right to lodge a complaint with a competent supervisory authority, for example in your country of residence or at the registered office of VILLA Schweizerhof (right to complain).

retention of data

We only process personal data for as long as this is necessary for the respective purpose or as required by law. If you have set up an account with us, we will store the master data provided here indefinitely. However, you can request the deletion of the account at any time (see heading "Your rights"). We will delete the master data unless we are required by law to store it. If you place an order without an account, your master data will be deleted after the guarantee period has expired or the service has ended, insofar as we are not legally obliged to store it. This deletion can take place immediately or as part of periodic deletion runs.

Contract data, which may also include personal data, will be stored by us until the statutory retention period of 10 years has expired. Obligations to store data result, among other things, from accounting and tax regulations as well as the obligation to store electronic communication. If we no longer need this data to carry out the services for you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.

If we want to refuse further business contact with a person concerned due to abuse, payment defaults or other legitimate reasons, we will keep the corresponding personal data for five years, in the event of a repeat incident for ten years.

Possibility to opt-out/opt-in

If you do not agree that we evaluate your usage data, you can switch this off. Tracking is switched off by storing a so-called “opt-out cookie” on your system. If you should delete all your cookies, please note that the opt-out cookie will also be lost and may have to be renewed.
Please note that the list below is a listing of opt-out options, which sometimes also includes trackers used by our partners, which are not necessarily used on the website:

A good way to configure a large number of cookies can be found at or at
or install the browser extension  available for every common browserGhostery

Applicable Law and Jurisdiction

This data protection declaration and the contracts concluded on the basis of or in connection with this data protection declaration are subject to Swiss law, unless the law of another country is mandatory. The place of jurisdiction is at the registered office of VILLA Schweizerhof  unless another place of jurisdiction is mandatory.

Final Provisions

Should individual parts of this data protection declaration be ineffective, this does not affect the effectiveness of the rest of the data protection declaration. Due to the further development of our website and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. The current data protection declaration is published on our website.

This page was last modified on May 4th, 2022. If you have any questions or comments about our legal information or data protection, please contact us at info[at] or gnue[at] .

Data processing in connection with your stay

Data processing to fulfill legal reporting requirements
Upon arrival at our accommodations, we may need the following information from you and those accompanying you:

- First and Last Name
- postal address
- Birth date
- Place of birth
- Nationality
- Official ID
- Arrival and departure days, number of nights
- Description of accommodation, average price per night
- Number of adults and children

We collect this information to fulfill legal reporting obligations, which result in particular from hospitality or police law. Insofar as we are obliged to do so under the applicable regulations, we will forward this information to the responsible police authority.
Our legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR is in the fulfillment of the legal requirements.


Registration of purchased services


If you receive additional services during your stay, the subject of the service and the time of receipt of the service will be recorded by us for billing purposes. The processing of this data is necessary within the meaning of Article 6 (1) (b) GDPR to process the contract with us.

Datenschut und Rechtliches
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